Buy profitable demand. Not just more clicks.
Senior-led Google Ads management across Search, Shopping and Performance Max. We connect account decisions to acquisition cost, product economics and the quality of the business you win.
Senior-led delivery. Clear scope. No guaranteed performance claims.
Where the value gets lost.
A healthy-looking ROAS can hide thin margins, returns and products that cost more to sell than they contribute. When everything is optimised to revenue alone, budget can flow towards the wrong sales.
A scope you can hold us to.
- Account audit with a prioritised waste and opportunity register
- Campaign structure, search-term controls and negative keyword strategy
- Shopping and Performance Max segmentation using agreed product economics
- Budget pacing, bid strategy review and a documented testing plan
Evidence before expansion.
We establish a usable baseline, validate the conversion signals and agree what a worthwhile acquisition costs. We then prioritise changes by commercial impact, documenting the decisions rather than repeatedly rebuilding campaigns without evidence.
Know what the work depends on.
Google Ads access, conversion history and an agreed view of margins or lead value. Merchant Center access is needed for Shopping. Advertising spend is separate from management fees.
A few useful answers.
Can you take over an existing account?
Yes. We review the history and access first, preserve useful learning and agree any structural changes before implementation.
Do you guarantee a ROAS?
No. Auction conditions, the offer, stock, margins and measurement all affect results. We agree sensible targets and report against them without guaranteeing revenue.
What needs to work better?
Talk it through on a discovery call, or send the context in writing. We will agree the next useful step before proposing a scope.