PPC
10 years across paid search and account management.
Clicks don't pay the bills.
Margin does.
20 years of combined hands-on paid media experience. Senior PPC and paid social expertise, connected to practical automation and websites that help the commercial numbers add up.
Paid social
10 years shaping and managing social campaigns.
Practical AI
Custom agents, connected reporting and workflows with human oversight.
PREVIOUS-ROLE EXPERIENCEBig-brand experience.
Big-brand experience.
Personal attention.
Before Margin Made AI, our founders worked on brands including these in senior roles. That experience now shapes how we approach your campaigns: with a clear commercial goal, hands-on expertise and attention to the detail.
Experience gained by our founders in previous senior roles prior to Margin Made AI. These are not presented as Margin Made AI clients. Brand inclusion does not imply endorsement.
Experience across different businesses.
From retail and ecommerce to property and leisure, different businesses bring different buying journeys, margins and challenges. We bring that perspective without assuming the same playbook will work for everyone.
Applied to what matters for yours.
You work directly with senior specialists who connect paid search and paid social to your commercial priorities. We start with your economics and agree what success looks like—not just what a dashboard can report.
20yrs
WHY MARGIN MADE AI?Revenue is the headline.
Revenue is the headline.
Margin is the business.
Our name is our operating principle. Clicks, impressions and even revenue tell only part of the story. Acquisition costs, product margins, lead quality and the time your team spends on manual work determine what is left. We connect paid media, conversion and practical AI around that commercial reality.
Senior-led.
Commercially grounded.
Commercially grounded.
EXPERIENCE ON YOUR ACCOUNT
No learning on your budget.
The specialists who scope your work stay close to its delivery. No hand-off to junior account managers learning on your budget. Before a single penny is spent, we agree the deliverables, responsibilities, fees, software costs and what success will be measured against.
We work across sectors and locations. Your economics, your existing tools and your team's capacity shape the plan—not a one-size-fits-all package.
A SHARED STARTING POINT
Tell us what you want to make work better.
We'll listen first, then help you choose a practical next step.