03. AUTOMATE · AUTOMATED REPORTING

Spend less time assembling reports. More time deciding.

Connected Google Ads, Meta and GA4 reporting workflows, with AI-assisted summaries grounded in the underlying sources.

Senior-led delivery. Clear scope. No guaranteed performance claims.

THE COMMERCIAL PROBLEM

Where the value gets lost.

Weekly exports consume time and introduce mismatched dates, duplicated metrics and unexplained discrepancies. A polished AI summary is not useful if nobody can trace it back to the data.

WHAT WE DO

A scope you can hold us to.

  • Metric definitions, date ranges and source mapping
  • Scheduled data collection and validation
  • Review-ready reports with source references
  • Summary prompts, exception flags and delivery workflow
OUR APPROACH

Evidence before expansion.

We align definitions and attribution differences first. Automated checks flag missing or unusual data, and narrative summaries are reviewed before external distribution where agreed.

ACCESS, COSTS & RESPONSIBILITIES

Know what the work depends on.

Authorised platform access, an agreed report audience and metric definitions. Connectors, API limits, AI usage and refresh frequency affect running costs.

BEFORE WE START

A few useful answers.

Will platform numbers always match?

No. Different attribution windows and definitions can produce legitimate differences. We make those limitations visible rather than presenting false precision.

Can you send reports automatically?

Yes, where supported. We agree recipients, timing and whether human review is required before delivery.

START WITH THE BUSINESS PROBLEM

What needs to work better?

Talk it through on a discovery call, or send the context in writing. We will agree the next useful step before proposing a scope.